Snowball Fundraising is a forward-thinking and innovative software provider focused on express payment technology that makes it easy to donate via donation page, text-to-give, and other fundraising channels.
In the fall of 2015, Snowball Fundraising knew they had the right product to be successful, but they also recognized the need to grow their web presence to match the strength of their product. That’s when Snowball Fundraising decided to test out a new avenue of lead generation and sought the help of Nexus Marketing.
Snowball Fundraising had never tried content marketing before, but after learning more about Nexus’s approach to search engine optimization and inbound marketing, they decided to move ahead with the engagement.
While they launched their engagement under the name @Pay, Nexus Marketing helped Snowball Fundraising continue to grow their search engine optimization infrastructure throughout the rebranding process.
Snowball Fundraising offers exciting fundraising technology that makes it easy for people to give in just two clicks on mobile devices.
Enabling mobile giving via text, email, the web, and social media, Snowball Fundraising proudly uses their simple and secure payment solution to help organizations nationwide reduce donor abandonment and increase donation revenue.
Increase in monthly organic traffic year-over-year.
Increase in organic search visibility.
Tracked keywords ranking on the first page of Google.
Increase in referral traffic after the first year of engagement.
Nexus Marketing and Snowball Fundraising officially began their engagement in December of 2015. To kick things off, Nexus conducted a site visit with Snowball Fundraising’s (originally @Pay’s) team in Albuquerque.
The site visit consisted of a series of one-on-one and small group interviews with key stakeholders on the Snowball Fundraising team.
By leveraging information gathered during the site visit and through a thorough, analytical investigation of Snowball Fundraising’s organic search performance, Nexus developed a customized content marketing strategy for the engagement.
From there, Nexus Marketing set out to turn the carefully tailored plan into reality through a combination of content creation and authority-building strategies.
Cornerstone resources that comprehensively cover a subject or core keyword.
Detailed blog posts that thoroughly address key questions and knowledge gaps.
Comprehensive, educational articles published on thought-leadership sites in the sector.
In order to draw attention to and build authority to the high-quality resources and articles that resulted from this content strategy, Nexus Marketing worked with the Snowball Fundraising team to coordinate publishing opportunities with their network of partners.
Specifically, Nexus leveraged a combination of their existing industry relationships and Snowball Fundraising’s partners to publish educational articles on other websites connected to the nonprofit sector.
Throughout the relationship, Nexus Marketing and Snowball Fundraising worked together to design and execute a plan that most efficiently and effectively delivered the results Snowball Fundraising was looking for.
During the first 12 months of the engagement, Snowball Fundraising’s online performance metrics markedly improved, directly as a result of Nexus’s inbound efforts.
The Snowball Fundraising’s website rose in search rankings for a range of high-value, business-related keywords, leading to a 146.88% increase in year-over-year organic traffic growth.
As Snowball Fundraising steadily performed better in search results, the company’s organic search visibility increased by 408%.
With Nexus Marketing leading Snowball Fundraising’s primary form of marketing, Snowball Fundraising now ranks #1-3 on Google for 37 of their most valuable keywords.
In just the first year, Snowball Fundraising’s online presence completely transformed, leading to major growth across the business, a trend that continued improving as they maintained their engagement with Nexus Marketing.
We have made major strides in our organic search and inbound lead generation performance thanks to the hard work of Nexus Marketing. After less than a year, Snowball Fundraising began ranking in the top 3 search results for numerous competitive and crucial keywords for our company. Not only has traffic increased but very importantly, so have sales. We definitely made the right choice in pursuing this engagement with Nexus.
JOHN KILLORAN - CEO OF Snowball Fundraising
17 Executive Park Drive NE
Atlanta, GA 30329