Snowball Fundraising

Snowball case study

@Pay is a forward-thinking and inventive software provider focused on express payment technology that makes it easy to pay, give, or buy on a mobile device. Launched in 2010, this Albuquerque-based company has quickly become a leader in the fundraising software field.

In the fall of 2015, @Pay knew they had the right product to be successful, but they also recognized the need to grow their web presence to match the strength of their product. That’s when @Pay decided to test out a new avenue of lead generation and sought the help of Nexus Marketing.

@Pay had never tried content marketing before, but after learning more about Nexus’ approach to search engine optimization and inbound marketing, they decided to move ahead with the engagement.